Conversion rate optimization is one of the important elements of digital marketing. If you are unfamiliar with this term, we will tell you what it actually is. Conversion Optimization refers to the refined experience of the user to complete his desired action for landing a webpage or any campaign.
In this article, we will review some of the best books for conversion rate optimization that may help you increase the number of conversions for your business by creating successful campaigns.
The best books for conversion rate optimization are:
- Making Websites Win by Dr Karl Blanks and Ben Jesson
- Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions by Tim Ash
- Website Optimization: An Hour a Day – A Conversion Rate Optimization and A/B Testing Guide by Rich Page
- Don’t Make Me Think (revisited) by Steve Krug
- Tested Advertising Methods by John Caples
- Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh and Ayat Shukairy
- Web Design for ROI: Turning Browsers Into Buyers and Prospects Into Leads by Lance Loveday and Sandra Niehaus
- Predictably Irrational by Dan Ariely
- Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon
Making Websites Win by Dr Karl Blanks and Ben Jesson
This book is written by the two most renowned marketing personalities who have spent their lives serving as digital marketing professionals. They run a company called ‘Conversion Rate Experts.’ This book is based on their personal experiences, including the tips for best CRO results. They also highlighted the mistakes they made during their career so that it will be helpful for beginners to avoid those mistakes.
Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions by Tim Ash
It is one of the top-recommended books for CRO. The author, Tim Ash, puts together all the important points that are useful for the marketing persons of the present. Although the book was published originally in 2008, it is still relevant and useful for anyone reading it today.
Website Optimization: An Hour a Day – A Conversion Rate Optimization and A/B Testing Guide by Rich Page
This book is the complete guide for beginners in marketing and CRO. The author of this book puts forth all the basic elements, tools, and metrics for CRO. He outlines topics like email marketing, search optimization, and personalization depending on his experience in this field.
Don’t Make Me Think (revisited) by Steve Krug
This book is best for designers, user experience specialists, and digital marketers. The writer focuses on the mindset of users and how they typically browse. According to him, the secret behind success is giving users all the information they need, making things approachable and easier for them.
Tested Advertising Methods by John Caples
This book is based on testing and experimentation, where you will see the principles for effectively reaching your targeted audience. It is a content-based book highlighting the consumer’s focus, what engages them and convinces them to act. The book was basically published in 1932 but was revised repeatedly, and its knowledge is still useful for marketers.
Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh and Ayat Shukairy
The book is the result of the collaboration of two professionals who joined together to guide others in the field of digital marketing. They talk about the science behind the successful and high-converting webpage. It includes all the important things like establishing customer personas, understanding your current web usability, and encountering and overcoming current issues.
Web Design for ROI: Turning Browsers Into Buyers and Prospects Into Leads by Lance Loveday and Sandra Niehaus
The authors of this book come together to put forth their personal experiences in the field of design, highlighting design sales and lead generation. The book includes a number of tips and tricks about how to improve conversions online and how to increase the digital presence depending on business goals.
Predictably Irrational by Dan Ariely
This book is one of the top recommendations for CROs. The author portrays his thoughts in a very thought-provoking, experimental, fun way. The book focuses on the human form of irrational decisions and then applies them in the marketing field. The author wants to change the mindset of readers about marketing and their understanding of consumers. The book was written in 2008, but it is good enough for readers nowadays who want to make their career in marketing and those looking for CRO strategies.
Kill Your Conversion Killers with The Dexter Method™ by Joris Bryon
The title includes the name of a fictional serial killer to point out the writer’s writing style. The author talks about conversion rate optimization very interesting, engaging and conversationally. He gives the best tricks and strategies for conversion rate optimization effectively by highlighting his personal experiences.