Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown
Sean Ellis is a person who coined the term “Growth Hacking” a decade ago. This book is a perfect fit for you if you have no idea about growth hacking. Morgan brown is basically a product and growth executive. Both wrote this wonderful book about growth hacking using simple and easy language. The book comprises two main parts. The first part deals with the overall idea of growth hacking, methods for growth hacking and its major processes. At the same time, the second part is kind of a playbook. This practical part will teach you the application and implementation of the theory discussed in part one.
All four growth stages are detailed in this book – Acquisition, Activation, Retention and Monetization. It is one of the best books for marketers and entrepreneurs because it will give away a lot of practical suggestions. It is simple in language, digestible and packed with many practical takeaways. It can help you gather many ideas for your company that are easy to implement.
The Growth Handbook: Brought to you by Intercom by Des Traynor, Karen Peacock, & Andrew Chen
Andrew Chen is also known as one of the pioneers of growth hacking science. He has been involved in different projects concerning growth hacking. Today, he is among the team who provide tested frameworks, valuable suggestions and observations through this book to help other businesses flourish. The book compares Retention with Acquisition and comes with the idea that Retention is far more important than Acquisition.
The book teaches you to learn authentic growth experiments and the common mistakes one should avoid. The book enables you to answer the major questions concerning your business, like how to calculate your gross? For free Acquisition, why does every business depend on a mechanism? How do you get the right customer breed? How to point out the magic moment of my product?
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg & Justin Mares
Traction is an excellent book written by two hardworking and successful entrepreneurs. Gabriel is the founder of DuckDuckGo, one of the most popular search engines. Justin is also a founder of many successful startups. The book Traction talks about each type of startup. It covers all details like why some startups succeed and others fail?
The book proves that startups fail due to their failure to build a product. A startup fails when it fails to attract people and build customers. The book provides different tips, strategies and techniques for businesses to grow and succeed. The authors include the interviews taken from the most successful companies covering Wikipedia, Reddit and Hubspot. This book is filled with advice, suggestions and valuable insights by the authors that can hugely benefit your startup.
Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
Compared to other writers in growth hacking, Wes Bush is a new entry, but he made his own space with his valuable suggestions and proven techniques in this area. Product-led Growth is a wonderful book that focuses on the idea of “PLG” (Product Led Growth), which is basically an end-user-focused growth model. It entirely depends on the product as a primary thing to drive the customers and expansion of business. The product is placed at the centre of PLG. This idea makes the product the driving force for acquiring, activating and retaining customers instead of the marketing strategies. The book covers:
- 7 roles of product-led team
- Stopping customers churn
- Transforming free trial users into paying customers
- Maximizing your customer lifetime value
Growth Hacking: Silicon Valley’s Best Kept Secret by Raymond Fong & Chad Riddersen
Growth Hacking: Silicon Valley’s Best Kept Secret is another wonderful option for those interested in learning about growth hacking. Raymond Fong was an engineer who realized later in his life that his passion lies in marketing, and he became one of the most famous growth marketers and consultants. Whereas Chad Riddersen started his journey in banking but ended up in growth consultancy.
Both the writer presented their own growth framework, which they labelled as “Automated Sales Process” (ASP). This idea focuses more on customers and delivery rather than on administrative tasks. The ideas presented in the book are of high value because they are backed up by real-life examples of famous companies worldwide. The book explains the techniques that worked for others and how those practices can benefit your business.
Startup Evolution Curve: From Idea to Profitable and Scalable Business by Donatas Jonikas
Startup Evolution Curve: From Idea to Profitable and Scalable Business is considered a guiding brand for your next startup. It is written by a scientist cum marketer. The writer Donatas Jonikas visited and observed 1,447 founders of startups from around the world. He also took interviews with successful startup founders. Moreover, he also interviewed those who couldn’t succeed in their startup. He explains all the ideas in his book to share the experiences of others who benefited them and the mistakes that made them fall.
The book starts with the value proportion, overall business environment and then the competitive analysis. Afterwards, it moves towards creating a minimal viable product and evaluating the profit and growth. The book moves ahead with the idea of fundraising and product launch. The next phase of the book covers profit hacking and creating viral loops. Lastly, the book talks about marketing strategies to run a successful business. The book also contains a few free templates and samples to start off your dream business.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Nir Eyal was the one who highlighted ‘Retention’ in the world of growth marketing. He is a behavioural engineering expert with his own tech startup. As the title suggests, the book talks about the ‘Hooked Model’, which teaches you to focus on one product and use it repeatedly without giving it a second thought. The ‘Hooked Mode’ comprises four phases – Trigger, Action, Reward and Investment.
The first phase, ‘Trigger’ outs something in motion. The second phase, ‘Action’, is done as an expectation for the third stage. The third phase, ‘Reward,’ is subdivided into the tribe, the hunt and the self. In the last stage, Investment enables you to get the time and commitment from the user’s end. This book is a valuable read for those who want to know more about themselves by knowing more about their products.
The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies
The Paper Plane Plan is one book that compels you to highlight important parts or take notes while reading it. This book’s strategies and tips are practical, well-written and easily digestible. A reader gets so involved in this book that he has to pick and write the strategies that can work best for his business.
This book focuses on B2B services rather than products and SaaS. The book provides a detailed stepwise guide to B2B businesses looking forward to expanding their business. The book covers marketing basics, buyer personas and customer perceptions. Afterwards, the book delves into more complex and advanced concepts of selecting marketing ideas and scaling your marketing without extra effort. Every B2B professional can get a lot from this book.
Contagious: Why Things Catch On by Johan Berger
Growth hacking is famous for its no-budget potential. Small startups are not high in terms of Investment, operations and connections. Whereas the successful business even grows at a high rate without marketing plans. In his book, Contagious: Why Things Catch On, Johan Berger explains this idea. He gets into human psychology and talks about it. He explains the science behind the popularity of something.
The book comprises six parts. All parts cover the basic phenomenon and human psyche. The writer mixes up the human psyche and emotions with the business strategies that can help you get profit. The writer draws comparisons between successful companies and asks you to choose anyone. Afterwards, he explains each phenomenon in detail to make a reader understand the science of growth hacking.
Top 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away by Aladdin Happy
The writer spent hours daily collecting growth hacks from the internet for his business, and he put these hacks on the internet and got up to 1700 subscribers without any marketing strategy. So, he decided to compile all the valuable hacks and get them published as a book. The book is the same as the title suggests – 101 Growth Hacks.
The hacks presented in this book can help you inspire and grow your business in the right direction. The book teaches you to increase email opt-ins and conversion rates. The writer tells you how to write catchy headlines, unlock viral marketing, and control offline word of mouth. The writer used a simple tone and language to make it easy for the readers to understand and implement these hacks for their business.