Building a Story Brand by Donald Miller
Building a StoryBrand teaches you different ways and techniques to connect with your customers. Engaging with the customers is of the proven methods to sell your products. The book discusses the reasons compelling a customer to buy from you. The book talks about simplifying your brand message so it can resonate with the customers, which will increase your sales. The extra information and noisy element in your brand message need to be reduced, so the actual message can come forward and win the game of e-commerce. The best lesson one can learn from this book is to stay confident because if you are confused, you may lose the game. Only having the best product won’t help you in e-commerce; the marketing strategy is all you need to speak to the customers and compel them to buy your product.
Atomic Habits by James Clear
Atomic Habits is one of the renowned books used by e-commerce founders and leaders, which revolves around habits and daily routines. The book talks about building habits and routines that can ultimately change your behaviour in the long run. It gives you a stepwise guide to making small improvements and changes in your life that will bring gigantic effects in the long run. This book helps readers focus on their work by reading more, reflecting more, maintaining a journal and building better relationships with their employees, colleagues and customers. This book is the best self-help guide to improve yourself by taking short realistic steps. The best lesson one can get from this book is to manage your business successfully without getting stressed and by only managing yourself.
Linchpin by Seth Godin
Linchpin is the person or a thing that is important for any organisation. The writer Seth Godin talks about linchpins as those people who know what to do at the right time to succeed. Linchpin is labelled as the people who love their work, take on challenges, stay loyal to their company and customers, and stay positive in their life. They are the people who are the key components of any successful company. Any e-commerce company can reach heights by hiring such people. This book provides you with the base and helps create an environment where linchpins can survive and thrive. This book teaches e-commerce leaders to find linchpins who see beyond the surface level to give meaning to everything related to your organisation.
The Personal MBA by Josh Kaufman
The Personal MBA is an antidote to the expensive and time-consuming degree of MBA. The book talks in detail about marketing, sales, entrepreneurship, operations, productivity and system designs. The book also covers the four best methods to increase revenue and the iron law of the market. The idea of price uncertainty is also explained in detail in this book. The book helps a reader make better decisions and skip errors by solving problems at the right time. Josh Kaufman teaches people a lot about business in this book by talking about overcoming business cognitive biases and protecting your own boundaries.
DotCom Secrets by Russell Brunson
The writer of this book Russell Brunson ran thousands of tests to see what works and what doesn’t for a successful online business. All these tests resulted in this book titled ‘DotCom Secrets’, which is entirely packed with all the funnels, processes and scripts used to scale any company online. This book presents the tested and proven techniques for creating and rebuilding your marketing system by defining your ideal customer. This book will change your mindset about customers and nurture your relationship with your customers. The best lesson from this book is to engage the customers first before selling your product; the more expensive your product gets, the more difficult it becomes to sell it. So, the major point is to build trust and take your customers in confidence before selling anything.
The 7 Habits of Highly Effective People by Stephen R. Covey
The 7 Habits of Highly Effective People is a power pack for solving personal and professional problems. The book covers principles or habits that can help you win in every game of life without losing your focus or control over it. The book talks about seven habits that can help you organise your life effectively and truly amazingly. This book will help you strengthen your life, manage your team, speak with stakeholders, and stay efficient to get the desired results. The major problem for every e-commerce leader is knowing where to put focus, time, energy and resources. Therefore, this book is the best read for all e-commerce leaders to know their focal point.
Everybody Writes by Ann Handley
Everybody Writes is suggested by many people from the field of e-commerce. It is an easy step-wise guide to creating the best and most reliable content to attract suitable customers. The writer of this book Ann Handley talks about the importance of words and how words can attract customers. Ann Handley labels words as the currency that holds great importance in any business area. This Ecommerce book will help you share your message with your customers in style with clarity, brevity and empathy. The best lesson to be learnt from this book is that the skill of writing is one of the biggest skills in the world. Moreover, any marketer can learn this skill by working hard and unstoppable practice.
Supermarket by Jaime Schmidt
The supermarket is a book packed with personal experience and the successful journey of the writer Jaime Schmidt. The writer owned a natural products brand which grew stronger and more successful with time. The writer advises about product development, branding, social media marketing, engaging customers and scaling. This book proved to be one of the best for e-commerce leaders because of its entertainment and informational nature. It will disclose the secrets of being a true and potential leader.
The E-Myth Revisited by Michael E. Gerber
The E-Myth Revisited is a valuable and interesting read for growing your e-commerce business by telling you how to work for your business by breaking down your unjust expectations and assumptions that can dilute your focus. No magic in the world can make everything go smoothly and per your expectations. The only thing that can do wonders is consistency and focus. Many e-commerce leaders lose money because they are not consistent in what they do. The best lesson one can get from this book is to stay consistent in getting the predictable and desired results. The value of staying consistent is greater than you think it is.
The Art of Gathering by Priya Parker
The Art of Gathering by Parker argues about the power of meeting and coming closer, but the writer is of the view that the gathering in our life is so unproductive and baseless. Priya Parker has run a lot of high-powered and fruitful conferences in life around the world and talks about them in this book. With subtle examples, the writer tells you what works and what does not work in e-commerce. The writer argues that creating a memorable and meaningful experience for your employees, partners, and customers is important as an e-commerce leader. This book can help you have a great meeting or any company conference, seminar or retreat. The best lesson one can get from this book is to check the meeting or gathering agenda and then plan to join it or say ‘No’ to it.
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