Seeking an alternative to Mailchimp? Then you are at the right place!
Mailchimp is a popular email marketing service that can help you a lot in your digital marketing journey and was once a favorite in the industry.
Why look for Mailchimp Alternatives?
However, because of recent changes in the price of Mailchimp and the steady decrease in service quality, many users want to shift from Mailchimp.
You are on a tight budget:
When you leave the free-market plan, things start adding up in MailChimp, mainly since they charge for total contacts instead of only subscribed contacts. It is not always easy to determine how much your newsletter service will cost. For example, some of you will pay depending on how many emails you send, others depending on the number of subscribers.
You need complex automations
If your aim is to make the most of your email marketing campaigns, the marketing automation features of Mailchimp are limited. Their auto replies are fine, but you might want to look elsewhere for campaigns based on user behavior, tagging, split testing, and advanced workflows.
You want to manage multiple mailing lists:
Even though Mailchimp keeps each list separate, it limits the flexibility, creativity and accuracy you can have for your complex campaigns. For example, if user X is included in 2 of your mailing lists, it appears twice as subscribers. There is no good way to merge or create lists between them.
You require a landing page:
Although it is hardly a deal breaker in our book, certain email marketers like to create particular pages for users when they click on a link. These pages can deliver customised content and act as a powerful tool for sales and segmentation. The landing pages of Mailchimp are a bit basic and do not offer A/B Testing.
You need strong data privacy:
Mailchimp is not the company most aware of data protection. Only a short time ago, for instance, they suddenly announced that they would disable the dual opt-in for all customers. They withdrew the change after a protest from (mainly) EU customers. European customers also usually prefer to have their data stored within the EU that is not offered by Mailchimp.
The best part is that there are many great email marketing services offering better features, better service, and better value for money.
In this article, we will share some of the best email marketing solutions for you to alternate Mailchimp.
Hubspot Email Marketing Software
HubSpot’s Email Marketing Software compliments all the inbound marketing efforts you’ve already housed in HubSpot. Bring cohesion to the messaging shared across blogs, social media, landing pages, and, of course, email.
You don’t need to wait for designers or IT to get conversion-driving communications out the door. All goal-based templates are fully customizable. Additionally, it’s easy to pull information from contact records within HubSpot CRM for emails tailored to subscriber interests and specific lifecycle stages.
Hubspot software has powerful analytics, enables a deep dive into email performance and utilizes split testing in an effort to uncover your most popular and effective content.
Pricing:
HubSpot’s Email Marketing Software starts with a free plan which includes 2000 email sends/month, HubSpot CRM (free forever, unlimited contacts), templates, forms, contact insights, and more. You can access additional features with paid plans that start at $50/month.
Best Mailchimp alternative for:
startups, small businesses, Enterprise
Keep your emails grammatically correct. Find best alternatives to Grammarly.
Moosend
Drag-and-drop email editor, list segmentation, data analytics — Moosend covers the email marketing bases for businesses of all shapes and sizes.
Beyond the basics, Moosend offers expanded capabilities for building user-friendly forms stylized to fit your brand, visitor’s country, operating system, and more. This is all in addition to their builder for high-performing landing pages.
If you’re looking for a way to refine your campaign messaging, take Moosend’s free subject line tester for a spin.
Pricing:
Moosend is a free Mailchimp alternative (includes unlimited emails, sign-up and subscription forms, and reporting and analytics), but you can access additional features with paid plans that start at $8 per month.
Best Mailchimp alternative for:
e-commerce, agencies, travel, publishers, SaaS
GetResponse
In addition to editable email templates, GetResponse provides a variety of ready-made sales and lead funnels. Whether you’re trying to win back customers with abandoned cart emails or create animations for use across social ads, there’s a tool to help you along the way.
GetResponse also provides webinar software that integrates with your email marketing efforts. From start to finish, you can create a webinar experience that converts within one centralized platform.
GetResponse’s email marketing platform is ready to meet you where you are, literally! Users can choose from 26 different account language panels.
Pricing:
Starts at $15 per month for 1,000 contacts
Best Mailchimp alternative for:
Education, agencies, e-commerce
Starting a podcast? Find best podcast recording software.
ActiveCampaign
If you’re looking for a robust email marketing solution, ActiveCampaign might have what it takes to boost your campaigns to the next level. This Mailchimp alternative focuses heavily on customer experience automation with segmentation, dynamic content, and SMS features that help you connect with audiences at exactly the right time and place.
They have a Predictive Content feature currently in Beta, positioned as a way to better personalize email content at an individual level.
Pricing:
Starts at $15 per month for 500 contacts
Best Mailchimp alternative for:
Bloggers, agencies, e-commerce, SaaS, higher education, enterprise
Benchmark
It’s one thing to get a subscriber to open your emails. It’s another thing to keep them engaged with what’s inside. Benchmark makes it easy for small businesses to automate timely responses triggered by opens and clicks. The platform also gathers customer insights with embeddable polls and surveys.
If your design skills are lacking and photos lackluster, Benchmark’s Photo Editing tool offers the ability to adjust coloring, add effects and stickers, and more.
Pricing:
Benchmark is a free Mailchimp alternative (includes 250 emails per month and unlimited contacts)
Best Mailchimp alternative for:
Small businesses
SendPulse
SendPulse is another platform that takes an all-inclusive approach to email marketing as it relates to the customer journey. Their Automation 360 tool helps you align the timing of messages sent via email, push notifications, and SMS flows.
These automatic triggers save your team time and effort. The visibility of conversions count and knowing what emails specific users have received in the flow also makes it possible to further optimize campaigns over time.
Subscriber Rating is another handy visualization SendPulse offers teams for gauging subscriber interest. This allows for better segmentation and personalization.
Pricing:
SendPulse is a free Mailchimp alternative (includes 500 contacts and unlimited emails), but you can access additional features with paid plans that start at $6.40 per month
Best Mailchimp alternative for:
eCommerce, small businesses
Campaign Monitor
Another popular Mailchimp alternative, Campaign Monitor helps businesses design campaigns from start to finish. Every aspect of the visual journey is customizable. They also make it easy to control the look and feel of transactional emails with interactive reports that provide detailed insights on performance.
Browse Campaign Monitor’s hub of free responsive email templates. From announcements to newsletters, they’re easy to make your own.
Pricing:
Starts at $9 per month for 500 contacts
Best Mailchimp alternative for:
eCommerce, nonprofits, media and publishing, retail, travel, and hospitality
SendX
Unlike Mailchimp, SendX is built for email marketing alone. Their most basic plan is more cost-friendly and includes unlimited functionality for email sequences, custom email templates, and email lists. The platform also puts an emphasis on deliverability with 30+ parameters for optimization.
Visualize customer engagement more with SendX’s Heatmap functionality.
Pricing:
Starts at $7.49 per month for 1,000 contacts
Best Mailchimp alternative for:
Nonprofits, bloggers, education, small businesses, crypto and blockchain
Klaviyo
Klaviyo is another multi-channel platform with email, SMS, and social media advertising.
They have a big focus on ecommerce platforms and have native integrations with Shopify, WooCommerce, BigCommerce, and Magento.
With the integrations, you can create advanced segments based on purchase and browsing history, abandoned carts, and more. They even have a dedicated product recommendations feature, so you can personalize your offers and emails easily.
It’s a great partner that helps you implement advanced ecommerce strategies without issue.
Pricing:
Klaviyo offers a single monthly plan that includes all features, where the price is based on the number of subscribers.
- $30 per month for 1,000 Subscribers
- $150 per month for 10,000 Subscribers
- $375 per month for 20,000 Subscribers
With custom Facebook audiences, advanced automation workflows, integrations, segmentation, and tracking, the monthly plan is above Mailchimp’s standard or premium plans.
It’s definitely not the cheapest option out there, but the specialized features and integrations it offers make it a viable Mailchimp alternative for e-commerce companies.
Constant Contact
Constant Contact has been on the market since 1995. To say email marketing has changed a lot since those early days might be an understatement.
Drag-and-drop editors will always be appealing but what about 100+ customizable templates optimized for mobile? Or email marketing automation that enables advanced audience segmentation and triggered email series based on where contacts click?
Find these features and more with Constant Contact.
Constant Contact also offers website building and e-commerce platform solutions. Check out my full guide to Constant Contact vs. Mailchimp for a more in-depth review of both tools.
Pricing:
Starts at $20 per month (based on number of contacts)
Best Mailchimp alternative for:
Nonprofits, event organizers, government, education, small businesses
Sendinblue
Previously Newsletter2Go, Sendinblue distinguishes itself with a strong focus on data security and privacy. They make staying on top of evolving rules and regulations (e.g. GDPR) more of the default than an after-thought.
As an alternative to Mailchimp, Sendinblue offers expanded automation capabilities. You can set up multi-channel workflows for both email and SMS and keep your contact database up to date based on audience behavior.
Sendinblue makes white label and reselling a breeze with a multi-account management table, template-sharing feature, and personalized login URLs for clients.
Pricing:
Sendinblue is a free Mailchimp alternative (includes 300 emails/day and unlimited contacts), but you can access additional features with paid plans that start at $25 per month
Best Mailchimp alternative for:
Agencies, enterprise, e-commerce, startups, NGO and public sector companies, freelance email marketers
Mailerlite
MailerLite is an email marketing alternative to Mailchimp that champions personal touches.
Use dynamic content blocks to tailor your message to a specific group of subscribers and set up automated e-commerce emails showcasing products visitors have shown interest in. You can also embed surveys into campaigns for gathering ongoing feedback.
The average onsite pop-up advertisement converts at 3.09%. When used tastefully, it’s a great tactic for driving newsletter subscribers. MailerLite makes creating pop-ups simple with their drag and drop subscribe forms builder.
Pricing:
MailerLite is a free Mailchimp alternative (includes 12,000 emails per month and 1,000 contacts), but you can access additional features with paid plans that start at $10 per month
Best Mailchimp alternative for:
e-commerce, small businesses
Having difficulties in coming up with a domain name? See these best domain name generators.
AWeber
What AWeber lacks in email automation features, it makes up for in pre-built templates and stock imagery. For smaller businesses new to the world of email marketing or who are short on design resources, this platform offers all the basics you need.
Check out AWeber’s Email Smart Designer, a tool that’ll automatically create branded templates based on your website URL.
Pricing:
Starts at $19 per month for 500 contacts
Best Mailchimp alternative for:
freelance marketers, agencies, small businesses
Omnisend
Omnisend is all about consolidation and — as their name alludes — omnichannel marketing.
Omnisend’s automation features aim to help businesses build cohesive workflows with personalized messaging shared across email, SMS, push notifications, and Facebook Messenger. Teams can even take advantage of their pre-built workflows for inspiration before launching cart abandonment, cross-sell, or a welcome series campaign.
Omnisend’s Product Picker makes it easy for online businesses to integrate their store and insert products into emails fast.
Pricing:
Omnisend is a free Mailchimp alternative (includes unlimited contacts and 15,000 emails per month)
Best Mailchimp alternative for:
e-commerce, fashion, retail, food service
Mailjet
One of the biggest benefits of Mailjet is its email application programming interface (API) for developers. Teams can easily integrate functionality alongside current configurations to create a setup that is truly unique to their business.
Another plus for teams and agencies is the Real-Time Collaboration feature. Users can comment and make adjustments at the moment — speeding up the decision-making process from one campaign to the next.
You can demo Mailjet’s tool without a sales rep and get a hands-on feel for their newsletter-building functionality.
Pricing:
Mailjet is a free Mailchimp alternative (includes 6,000 emails per month, 200 emails per day, and unlimited contacts) but you can access additional features with paid plans that start at $9.65 per month
Best Mailchimp alternative for:
Agencies, Enterprise
ConvertKit
Built with freelancers in mind, ConvertKit focuses on turning readers and followers into subscribers. For those who don’t yet have a website, ConvertKit provides a landing page builder and form-building functionality. They also support 80+ popular integrations (e.g., Shopify, WordPress, Zapier, and WooCommerce) to further streamline backend operations.
Building a signup list from scratch? ConvertKit’s 10 Person Rule offers creators a simple approach to getting started.
Pricing:
Convertkit is a free Mailchimp alternative (includes unlimited landing pages, emails, 500 contacts, and more), but you can access additional features with paid plans that start at $29 per month
Best Mailchimp alternative for:
Bloggers, freelance creators, and marketers
Struggling to manage your social media? See these best social media management tools.
Automizy
If improving your open rate is top-of-mind, Automizy promises to help do just that. Their AI-powered Subject Line Tester, AB Testing, and Automatic Resend features are easy to implement across campaigns. They also bring a visual component to email automation, which helps with designing flows specific to your buyer’s journey.
The right subject line can be the difference between an email your customer reads and an email your customer sends straight to the trash. Test out Automizy’s Free Email Subject Line Generator for inspiration.
Pricing:
Plans start at $9 per month for 200 contacts
Best Mailchimp alternative for:
Small businesses
Drip
Drip works alongside your eCommerce CRM to help your business create messaging as unique as your customer base. You can surface discount codes, product recommendations, and more based on visitor behavior and purchasing habits.
Go beyond opens, clicks, and unsubscribes. Drip’s optimization tools help you attribute revenue to specific campaigns and gain a better understanding of what resonates with your customers over time.
Pricing:
Starts at $49 per month for 2,000 contacts
Best Mailchimp alternative for:
e-commerce, agencies
FAM
FAM is an email marketing tool designed by Sumo for Shopify business owners. This is an all-in-one tool that is designed to automate almost all email marketing efforts. Some of its most outstanding features include writing, designing, and sending emails to the right subscribers at the right time.
Additionally, FAM gives its users access to tried-and-tested email templates that are built for Shopify, like welcome emails, abandoned cart follow-ups, and product promos.
The biggest advantage that FAM brings to the market is its specialization with Shopify. FAM is designed to pull data from your Shopify store and Instagram account and use it to automatically create emails that are ready to be sent.
Pricing:
AppSumo has an exclusive FAM lifetime deal starting at $49
Best Mailchimp alternative for:
Shopify users trying to automate their email marketing
dotdigital
If you’re looking for an omnichannel marketing automation solution in addition to email marketing campaigns, dotdigital was designed to be just that. Their Engagement Cloud puts data at the forefront, helping you build segments to personalize messaging across email, SMS, push notifications, and more.
AI-powered optimization keeps your messaging aligned with the communications subscribers are most interested in. Send Time Optimization, for example, helps you get in front of customers when they’re most likely to engage.
Pricing:
Submit a pricing request for more information
Best Mailchimp alternative for:
eCommerce, B2B, tech companies
Zoho Campaigns
Zoho Campaigns is the email marketing offering from the large Zoho CRM & marketing platform. It offers robust email marketing features like segmentation, A/B testing, dynamic content, and native integration with the Zoho CRM.
- Email Builder.
- Email Templates.
- Segmentation & Personalization.
- A/B Testing.
- Email Analytics.
- Marketing Automation Workflows.
- Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce).
- Native Zoho CRM Integration.
- Social Media Posting.
- Multi-User Accounts.
Pricing:
Their free plan includes up to 2,000 subscribers, 12,000 emails, and five users per account. It includes most essential email marketing features, including segmentation, a/b testing, and personalization through merge tags and dynamic content.
But it doesn’t include ecommerce integrations and smart marketing automation workflows.
In addition, Zoho Campaigns branding will be included in all your emails.
Starting at less than $5 per month, their subscriber-based plan is reasonably priced. With slightly better features than Mailchimp essentials, you’ll notice differences the more subscriber you have.
If you also need a modern CRM with marketing and WordPress integrations, Zoho might be a good option.