Social media presence is a must for marketing these days. Businesses always need someone to create and manage their content on social media platforms.

It is not an easy job to do; you need to spare time for your social media management. It has now become very easy for you to manage your social media accounts through different tools. In this article, we share the best Social media management tools for you.

What makes a great social media management tool?

The best management tools for social media must have the following features:

• Keeps your workflow smooth
• Saves your time
• Ensures that your content reaches the right audience at the right time

Which social media management tool is best for you?

Here we are sharing the best tools for managing social media. Some of them are best for small to medium businesses, whereas others are best for enterprise businesses.

The social media management tools that are best for small to medium businesses are:

• ContentStudio
• PromoRepublic
• Social Pilot
• Crowdfire
• Publer
• Plannable
• Buffer
• Sprout Social
• Sendible
• MavSocial
• Post Planner
• Later
• Tailwind
• SocialBee
• Friends+Me
• CoSchedule
• eClincher
• AgoraPulse
• Hootsuite

The social media management tools that are best for enterprise businesses are:

• Social Flow
• Spredfast
• NUVI
• Likeable Hub
• Sprinklr
• Salesforce Social Studio     
• Oktopost
• Falcon.io
• Social Hub
• HubSPot

ContentStudio:

It is a powerful content marketing and management platform for publishers, brands, agencies, and beginners who want to create and share top-quality content. It is an award-winning and top-rated social media tool.

Features:

• It helps you to analyze and share top-performing content for any topic or industry.
• It enables you to plan and collaborate with your teams on an intuitive editorial calendar.
• It helps you to schedule content to all of your channels and networks from a single place.
• It allows you to track KPIs and measure performance across all the channels.

PromoRepublic:

It is an all-in-one social media management and marketing tool for businesses. 

Features:

It offers:

• Automated posting
• Content calendar
• Content ideas
• Customizable templates
• Drag-and-drop graphics editor
• Holidays & historic dates
• Intelligent Ads
• Multi-account management
• One-click publishing
• Optimal timing tool
• Post analytics
• Post scheduling
• Promotion mechanics
• Sporting & celebrity events
• Template library
• Tracking Reviews

Social Pilot:

It is a social media management tool for teams and agencies. It helps you to save time and gain efficiency.

Features:

• It helps you to publish and schedule your social media content.
• It allows you to collaborate with your team and clients.
• It allows you to build strong marketing strategies with the help of its analytics.
• It helps you to connect with the users by engaging in conversations.

Crowdfire:

Crowdfire helps you discover and schedule content. It enables you to manage all your social accounts from one place.

Features:

• It helps you to curate articles and images for your social accounts.
• It enables you to schedule and publishes content to Twitter, Instagram, Facebook Pages, Linked In, and Pinterest from one place.
• It allows you to measure, track, understand your #ROI.
• It automates your end-to-end reporting process.

Publer: 

It is the best management tool that helps you to collaborate, schedule & analyze your posts for Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and YouTube.

Features:

• It allows the creation, management, and scheduling of content across social media channels.
• It identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns.
• It manages and optimizes ads across social channels.
• It monitors and reports on social media activity to identify fraud.
• It manages social media marketing efforts.

Plannable:  

This tool centralizes social media content management. It simplifies and speeds up the way you manage and post your social media content.

Features:

• It helps you in planning and scheduling content.
• It provides immediate feedback.
• It offers a social media post preview.
• It allows direct social media posting.

Buffer:

It is a simpler management tool that helps you grow your audience with its publishing, analytical, and engaging platform. This platform is best for authentic engagement.

Features:

• It helps you plan and publish your content for social media sites like Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard.
• It enables you to track performance and create reports for social media sites.
• It allows you to view your unanswered comments in one simple dashboard.

Sprout Social:

It is an all-in-one social media management platform that manages your social media activities and content in a single place. Its main features are:

• Publishing and scheduling
• Engagement
• Analytics
• Listening 

Features:

• It helps you to streamline and scale social engagement.
• It enables you to plan, create, manage, and deliver social content.
• It helps you to make strategic decisions with the help of its rich social data and analytics.
• It helps you to uncover trends and actionable insights from social conversations to plan marketing strategies.

Sendible:

This tool is best for you to collaborate with your clients and teams to plan, post, and measure content’s success on every platform.

Features:

• It helps you to engage with your client’s audience, monitor their brand, and track results.
• It enables you to plan your content and strategies in one place.
• It allows you to collaborate and approves your social media posts.
• It helps you to monitor brand mentions and improve engagement.
• It helps you to gain dynamic insight through your social data.

MavSocial:

It is an effective management tool that helps you curate, schedule, and manages your social media activities. 

Features:

• It helps you schedule, publish and automate all of your social activity across multiple accounts.
• It enables you to build and maintain customer relationships by monitoring, engaging and managing your interactions in one place.
• It helps you to connect with your target audience.
• It helps you to track your social media performance.
• It allows you to find your most engaging content to help you optimize your social media strategy.

Post Planner:

This media management tool helps you to post the best content for your industry.

Features:

• It helps you to find the best content in your industry.
• It allows you to upload and promote your content.
• It helps you to create an automated publishing plan.
• It enables you to schedule and analyzes your posts.

Later:

It is the world’s best Instagram marketing platform. It helps you visually plan your social posts, publish automatically, and get tailored insights to help you reach more people.

Features:

• It helps you to schedule your social media content by just dragging-and-dropping.
• It helps you find and share the right content to your Instagram and other social accounts in just a few clicks.
• It enables you to drive traffic and track sales.

Tailwind:

This tool is best for managing visual platforms like Instagram and Pinterest.

Features:

• It helps you schedule posts.
• It allows you to monitor conversations.
• It helps you to measure results.
• It provides recommendations for improving your Pinterest and Instagram performance.

SocialBee:

This social media management tool ensures to bring maximum leads to you.

Features:

• It allows you to add, organize, and share content across several social channels.
• It integrates with Buffer.
• It recycles the evergreen content by keeping it fresh by using post variations.
• It allows you to post the content consistently.

Friends+Me: 

It is the best management tool for Google+, G suite, etc. It allows you to connect with more customers and increase your engagement.

Features:

• It helps you to save content from anywhere on the web.
• It allows you to publish content and save time with cross-Promotion of Google+ posts.
• It allows you to invite your co-workers and friends to help you to publish great content.
• It enables you to schedule your posts with just one click.
• It helps you to track the success of your posts.

CoSchedule: 

It is not only a strong social media management tool but also a powerful marketing calendar. It manages many aspects of marketing.

Features:

• It helps you manage and collaborate with your team to create your social media posts, content, events, and tasks.
• It allows you to organize your projects in one place.
• It helps you to find the optimal posting times automatically by using its ReQueue feature.

eClincher:

It is the top-ranked social media management platform for businesses, including small, medium, enterprise businesses, and agencies.

Features:

• It helps you to schedule your posts to multiple social networks, profiles, and pages.
• It allows you to plan, create and schedule content by using the all-in-one visual calendar.
• It publishes with smart queues to save time and boosts your social media traffic.
• It enables you to drag and drop to rearrange Instagram posts within your Instagram live feed.
• It tracks and analyzes unlimited charts and reports.
• It helps you to collaborate with your team members and assign them roles.

AgoraPulse:

It is an all-in-one social media management platform with all the important features you ever need to manage your social accounts.

Features:

• It allows you to upload and publish content in bulk.
• It helps you to schedule, queue, and format content.
• It collects, manages, and moderates comments on your Facebook ads.

Hootsuite:

It is one of the biggest social media management tools that have many unique features.

Features:

• It helps you to view and manage all your social content in a single collaborative calendar.
• It helps you and your team to create engaging posts for all social sites.
• It enables you to schedule your posts automatically.
• It helps you to engage with customers across public and private social channels.
• It boosts response times and efficiency by assigning tasks to the right team or region.

Social Flow:

It is the best social media platform for managing, marketing, and publishing content and data.

Features:

• It optimizes workflow, improves security, and consolidates reporting across a wide range of social posts.
• It allows you to extend your advertiser relationships to social media with smart placements.
• It Offers brand safety, performance, and margins that protect your bottom line.

Spredfast:

It is one of the best social media management platforms for big brands and companies like Patagonia, Linkedin, Johnson and Johnson, etc.

Features:

• It offers smart social media management.
• It curates social content for every digital property.
• It offers unlimited, real-time social data.
• It offers custom social campaign management.
• It provides robust integrations and collaborations.
• It integrates with all major social networks.
• It offers support and training.
• It helps in social listening and analytics.

NUVI:

It is the best social media management tool that allows powerful Social Analytics and Management Tools.

Features:

It offers:

• Social Media Monitoring
• Real-time Analytics
• Data Visualization
• Social Listening
• Competitor Monitoring
• Sentiment Analysis
• Integrated Twitter Analytics
• Social Media Publishing Tools
• Customizable Reports
• Social Engagement

Likeable Hub: 

It is a simple and effective social media management tool with marketing features.

Features:

• It uses Reverb and TurboPost to ensure the visibility of your posts on all social networks.
• It helps you to get post inspiration and news articles from the Idea Library.
• It allows you to create and schedule posts for all your social networks.
• It helps you to generate referrals and leads.
• It also measures your growth and progress.

Sprinklr:

This social media management tool is best for reaching, engaging, and listening to customers across any channel at scale.

Features:

It offers:

• Social engagement
• Social listening insights
• Social apps
• Social CRM
• Mobile suite
• Social publishing
• Social automation
• Social reporting
• Social enterprise integration
• Influencer marketing & advocacy
• Content scheduling
• Content marketing
• Content permissions
• Configurable production boards for task status tracking
• Social campaign management
• Social asset management

Salesforce Social Studio: 

This social media marketing platform allows you to listen, analyze, publish and engage across networks. It strengthens your customer relationships.

Features:

• It helps you to plan, execute, and track social media marketing campaigns.
• It allows you to discover trending topics and influential conversations to inform your marketing decisions.
• It enables you to connect and engage with your customers with strong content.
• It extends social listening, analysis, content marketing, and engagement.
• It uses social insights to drive marketing decisions.

Oktopost:

This social media management tool fulfills your B2B marketing goals. It manages, markets, and measures all your social media activities.

Features:

• It manages your social content across multiple profiles, networks, and campaigns.
• It measures the impact of every post, campaign, and network with powerful analytics.
• It amplifies your social reach by turning your employees into brand advocates.
• It helps you to engage with your audience and deliver better customer experiences.
• It identifies, tracks, and converts leads that engage with your brand on social media.

Falcon.io:

It is an all-in-one social media marketing platform for every social media marketer.

Features:

It offers Social Media Monitoring through: 

• Social measurement 
• Social reporting
• Social listening.

It offers Social Management through:

• Social analytics
• Social sharing
• Social campaigns
• Social engagement

It offers Publishing through:

• Scheduling
• Automation

It offers Analysis through:

• Reporting
• Business Intelligence
• Customizable Dashboards
• Analytics Filters
• Social Listening

It offers Monitoring through:

• Keyword 
• Setup

Social Hub: 

It is a smart social media management tool that helps you engage smartly and efficiently with your customers.

Features:

• It helps you to streamline social messages in one smart inbox.
• It allows valuable conversations and opportunities to enhance your engagement.
• It helps you to plan, schedule, and publish messages across all your social networks.
• It enables you to track and measure the performance of your team.

HubSpot:

It is an all-in-one social marketing software. It offers sales solutions, marketing solutions, and channel solutions in one place.

Features:

It offers:

• Campaign Tool
• The Workflow Tool
• The Content Strategy Tool
• Reporting Tools
• Messaging
• Email Tracking
• Sales Email Templates
• Scheduling Tools

Other resources to help you out:

• Mailchimp alternatives
• Alternatives to Canva
• Email marketing services
• Podcast editing software
• Adobe Premiere alternatives.