Priya Sharma
Head of Marketing & Growth
Priya Sharma has been obsessed with growth since her early days running performance campaigns at Airbnb. After scaling marketing from Series A to IPO for two SaaS companies, she now channels that experience into practical marketing playbooks for founders. She holds an MS from Northwestern's Medill School and speaks regularly at SaaStr, MozCon, and Inbound.
Credentials & Education
Areas of Expertise
Articles by Priya Sharma
Cold Email Outreach: Templates and Sequences That Get Replies
How to write cold email that actually gets opened, read, and replied to — deliverability setup, the 6-part email anatomy, sequence design, and templates that convert.
LinkedIn Personal Branding for Founders: A Tactical Playbook
A founder-specific LinkedIn playbook — profile setup, posting cadence, content formats that get reach, and how to convert followers into pipeline.
Marketing Attribution: First-Touch, Last-Touch, and Multi-Touch Models
How to set up attribution that actually tells you what's working — first-touch, last-touch, linear, U-shaped, and data-driven models compared, with the right one for your stage.
Finding Clients as a Freelancer: Beyond Job Boards
How to build a freelance client pipeline beyond job boards: warm outreach, referral systems, content, partnerships, and cold email that works.
From Employee to Freelancer: A Practical Transition Guide
A 6-12 month plan for leaving your job to freelance: financial runway, first clients, legal setup, insurance, and what nobody warns you about.
How to Set Freelance Rates That Reflect Your Value
A clear framework for freelance pricing — from calculating your minimum viable rate to implementing value-based pricing, with benchmarks across industries.
Brand Positioning: How to Stand Out in a Crowded Market
A brand positioning framework with the statement formula, category design, competitor mapping, and examples from Apple to Liquid Death.
Google Ads for Small Budgets: Getting Results With $500/Month
How to structure Google Ads on a $500/month budget — keyword strategies, bid tactics, and quality-score optimizations that stretch every dollar.
Word-of-Mouth Marketing: How to Turn Customers Into Advocates
Word of mouth drives 13% of consumer sales and is the primary factor behind 20-50% of purchasing decisions. Here's how to engineer it systematically.
How to Write Landing Pages That Convert: Principles and Examples
The anatomy of high-converting landing pages — from headline frameworks and social proof placement to CTA optimization, with real examples and A/B test data.
B2B Social Media Strategy: LinkedIn, X, and What Actually Works
How B2B companies generate pipeline from social media — with LinkedIn content formats, thought leadership tactics, and attribution frameworks that prove ROI.
Email Marketing: How to Get Your First 1,000 Subscribers
A tactical playbook for growing your email list from zero to 1,000 subscribers — with lead magnets, welcome sequences, and segmentation that actually work.
SEO Basics for Entrepreneurs: What Actually Moves the Needle
Cut through SEO noise with a practical breakdown of on-page, off-page, and technical SEO — plus a keyword research workflow you can start today.
Content Marketing for Small Businesses: A Practical Guide
Learn which content formats drive real ROI for small businesses, how to build an editorial calendar on a lean budget, and measure what matters.