Priya Sharma
Head of Marketing & Growth
Priya Sharma has been obsessed with growth since her early days running performance campaigns at Airbnb. After scaling marketing from Series A to IPO for two SaaS companies, she now channels that experience into practical marketing playbooks for founders. She holds an MS from Northwestern's Medill School and speaks regularly at SaaStr, MozCon, and Inbound.
Credentials & Education
Areas of Expertise
Articles by Priya Sharma
Finding Clients as a Freelancer: Beyond Job Boards
How to build a reliable client pipeline as a freelancer — through warm outreach, referral systems, content marketing, partnerships, and cold email that actually works.
From Employee to Freelancer: A Practical Transition Guide
A realistic roadmap for leaving your job to freelance — covering financial runway, finding first clients, legal setup, insurance, and the emotional shift nobody warns you about.
How to Set Freelance Rates That Reflect Your Value
A clear framework for freelance pricing — from calculating your minimum viable rate to implementing value-based pricing, with benchmarks across industries.
Brand Positioning: How to Stand Out in a Crowded Market
A practical framework for brand positioning — including the positioning statement formula, category design, competitor mapping, and real examples from Apple to Liquid Death.
Google Ads for Small Budgets: Getting Results With $500/Month
How to structure Google Ads campaigns on a $500/month budget — with keyword strategies, bid tactics, and quality score optimizations that maximize every dollar.
Word-of-Mouth Marketing: How to Turn Customers Into Advocates
Word of mouth drives 13% of consumer sales and is the primary factor behind 20-50% of purchasing decisions. Here's how to engineer it systematically.
How to Write Landing Pages That Convert: Principles and Examples
The anatomy of high-converting landing pages — from headline frameworks and social proof placement to CTA optimization, with real examples and A/B test data.
Social Media Strategy for B2B Companies: LinkedIn, Twitter, and Beyond
How B2B companies generate pipeline from social media — with LinkedIn content formats, thought leadership tactics, and attribution frameworks that prove ROI.
Email Marketing: How to Build and Nurture Your First 1,000 Subscribers
A tactical playbook for growing your email list from zero to 1,000 subscribers — with lead magnets, welcome sequences, and segmentation that actually work.
SEO Basics for Entrepreneurs: What Actually Moves the Needle
Cut through SEO noise with a practical breakdown of on-page, off-page, and technical SEO — plus a keyword research workflow you can start today.
Content Marketing for Small Businesses: A Practical Guide
Learn which content formats drive real ROI for small businesses, how to build an editorial calendar on a lean budget, and measure what matters.