
Hiring Your First Marketer: When, Who, and How
The first marketing hire is the most common mis-hire in early SaaS. Here's how to know when you're ready, what profile to look for, and how to set them up to win.
Explore leadership. 9 articles published.

The first marketing hire is the most common mis-hire in early SaaS. Here's how to know when you're ready, what profile to look for, and how to set them up to win.

How to run performance reviews that actually improve performance — without the enterprise-style forms, 360s, and ratings that destroy small-team trust.

How to set equity grants for early hires — by role, by stage, by seniority. Plus vesting, refresh grants, and the conversation every founder dreads.

How to fire an employee with dignity and minimal damage — preparing for the conversation, the meeting structure, legal hygiene, and team communication.

From Bezos's one-way doors to the OODA loop and pre-mortems, practical frameworks for making better decisions faster when the stakes are high.

How to use Radical Candor, the SBI model, and Google's Project Aristotle findings to create a team where honest feedback is normal, not terrifying.

The Eisenhower matrix, 70% rule, and outcome-based frameworks that help founders delegate effectively without micromanaging or losing quality.

Why 'culture fit' often masks bias, how culture add builds stronger teams, and structured methods to hire for values without sacrificing diversity.

Practical frameworks, question templates, and cadence strategies to transform your one-on-ones from status updates into your most valuable leadership tool.