Case Studies

Learn how Notion overcame reinventing knowledge management to achieve 30M users, $10B valuation. Key lessons for entrepreneurs and business leaders.

Learn how Square overcame mobile payments for merchants to achieve $100B+ market cap. Key lessons for entrepreneurs and business leaders.

Learn how Klarna overcame alternative payment solutions to achieve $46B peak valuation. Key lessons for entrepreneurs and business leaders.

Learn how Shopify overcame making commerce accessible to achieve $200B+ GMV, millions of merchants. Key lessons for entrepreneurs and business leaders.

Learn how Plaid overcame banking api connectivity to achieve $13.4B valuation. Key lessons for entrepreneurs and business leaders.

Brian Halligan and Dharmesh Shah met at MIT and invented inbound marketing to compete against giants like Salesforce and Adobe. Learn how they gave away $100M worth of free content, built a $2B ARR business, and created a movement that changed marketing forever.

Dylan Field dropped out of Brown University to build Figma. In 8 years, he disrupted Adobe's $200B design empire with browser-based real-time collaboration. Learn the technical breakthroughs, enterprise sales strategy, and why Adobe paid $20B to acquire them.

Melanie Perkins started Canva in her mother's living room in Perth, Australia. A decade later, it's worth $40B with 100M+ users. Learn how eliminating complexity, focusing on non-designers, and perfecting the freemium model created one of the most valuable design companies in history.

Learn how Webflow overcame design-driven web development to achieve $4B valuation. Key lessons for entrepreneurs and business leaders.

Learn how Cloudflare overcame making web faster and safer to achieve $30B+ market cap. Key lessons for entrepreneurs and business leaders.

Ben Chestnut and Dan Kurzius built Mailchimp to $12B without taking a dollar of venture capital. Learn how they survived the dot-com crash, invented freemium for SaaS, and sold to Intuit for one of the largest bootstrap exits ever.

Learn how Brex overcame financial services for startups to achieve $12.3B valuation. Key lessons for entrepreneurs and business leaders.

Learn how MongoDB overcame nosql for modern applications to achieve $30B+ market cap. Key lessons for entrepreneurs and business leaders.

Learn how Atlassian overcame tools for software teams to achieve $60B+ market cap. Key lessons for entrepreneurs and business leaders.

Tope Awotona built Calendly while mourning his fathers death. Learn how a viral scheduling tool grew to 10M users with no sales team, a product-led growth strategy, and a $3B valuation—all by solving one simple problem: scheduling meetings without email ping-pong.

Learn how Datadog overcame unified monitoring platform to achieve $50B+ market cap. Key lessons for entrepreneurs and business leaders.

Drew Houston built Dropbox because he kept forgetting his USB drive. Learn how a simple referral program generated 3,900% growth, acquired millions of users with $0 marketing spend, and created the playbook for viral growth.

Patrick and John Collison dropped out of MIT and Harvard to fix broken online payments. From Y Combinator's first $20K check to a $95B valuation, here's the complete story with real numbers, critical API decisions, and developer-first strategies.

Learn how Snowflake overcame cloud-native data warehousing to achieve $100B+ peak valuation. Key lessons for entrepreneurs and business leaders.

Max Lytvyn and Alex Shevchenko built Grammarly to stop plagiarism in universities. It evolved into an AI writing assistant used by 30M people daily. Learn how a freemium model, cross-platform strategy, and machine learning created a $13B company from Ukraine to Silicon Valley.

Learn how Gusto overcame smb payroll and benefits to achieve $10B valuation. Key lessons for entrepreneurs and business leaders.

Learn how Zoom overcame reliable video conferencing to achieve 300M+ daily meeting participants. Key lessons for entrepreneurs and business leaders.

Slack started as an internal tool for a failing game company. Learn how Stewart Butterfield pivoted from gaming to workplace communication, grew to 8M daily users, and sold to Salesforce for $27.7B in 2020.

From selling cereal boxes to survive to IPO at $100B: The complete story of how Brian Chesky and team turned a desperate idea into the world's largest hospitality platform. Real numbers, critical decisions, and actionable lessons inside.

Learn how Twilio overcame api-first communication platform to achieve $60B+ peak valuation. Key lessons for entrepreneurs and business leaders.