Explore business growth. 14 articles published.
Why most startup annual plans fail — and the 4-quarter rolling framework that maintains direction while adapting to reality. Includes the meetings, artifacts, and review cadence.
How to run customer discovery interviews that produce real insight — the Mom Test rules, JTBD questions, and the patterns that separate signal from politeness.
The real difference between customer success and customer support — what each function does, when to hire which, and how the two coordinate without overlapping.
The channels and tactics that actually work to get your first 100 customers — by business type, with realistic timelines and the unscalable work that compounds.
How to build a customer feedback loop that informs the product roadmap — collection channels, prioritization frameworks, and closing the loop with customers.
How to build a tiered customer support operation that scales — what each tier handles, staffing ratios, escalation rules, and SLAs that don't break the team.
How to design NPS surveys that actually drive decisions — sampling, timing, the score interpretation, and the follow-up that turns NPS into retention.
How to design SaaS onboarding that gets users to their 'aha moment' fast — activation metrics, the 4-step framework, and the patterns that consistently work.
Practical validation methods you can run while employed — from problem interviews and landing page tests to pre-selling and minimum viable experiments.
How to build a one-page lean business plan using the Business Model Canvas and Lean Canvas, with templates and guidance on when a full plan still matters.
A practical guide to knowing when you are ready for your first hire, choosing between generalist and specialist, and navigating compensation and legal basics.
Learn the 7 signals that indicate a pivot is needed, with real examples from Slack, Instagram, and YouTube's radical business model shifts.
A week-by-week breakdown of where to focus your energy in the critical first 90 days post-launch, with metrics to track and mistakes to avoid.
A practical framework for measuring and achieving product-market fit, from the Sean Ellis test to Superhuman's engine, with real startup examples.