Daniel Park
CTO & Technology Editor
Daniel Park spent eight years as an engineering lead at Google before leaving to build his own SaaS company, which he bootstrapped to $3M ARR and eventually sold. With an MS from Carnegie Mellon and an AWS Solutions Architect certification, he writes about the technical decisions that make or break startups — from choosing your stack to hiring your first engineers.
Credentials & Education
Areas of Expertise
Articles by Daniel Park
Email Deliverability for Startups: SPF, DKIM, DMARC, and the Real Fundamentals
How to set up email so it actually reaches the inbox — domain authentication (SPF, DKIM, DMARC, BIMI), warmup, and the operational discipline most teams skip.
Hiring Your First Marketer: When, Who, and How
The first marketing hire is the most common mis-hire in early SaaS. Here's how to know when you're ready, what profile to look for, and how to set them up to win.
A/B Testing for Non-Technical Founders: From Setup to Analysis
A non-technical founder's guide to A/B testing — when to test, what to test, sample size math, tools, and how to read results without a data scientist.
Building a Customer Support Operation: Tier 1, 2, and 3
How to build a tiered customer support operation that scales — what each tier handles, staffing ratios, escalation rules, and SLAs that don't break the team.
Writing SOPs (Standard Operating Procedures) for Small Teams
How to write SOPs that actually get used — what to document first, the format that works, AI-assisted SOP creation, and the review cadence.
Customer Service for E-Commerce: Turning Complaints Into Loyalty
Build e-commerce customer service that drives loyalty: response-time benchmarks, channel strategy, and the Zappos service-recovery playbook.
Product Photography on a Budget: Tips for Better Online Listings
Create professional product photos with a DIY lightbox, smartphone settings, and free editing tools — no expensive camera or studio required.
Shipping and Fulfillment: Options for Small E-Commerce Businesses
Compare self-fulfillment, 3PL, and dropshipping with real cost breakdowns, free shipping threshold math, and a practical guide to international shipping.
E-Commerce Conversion Rate Optimization: Quick Wins for More Sales
Boost your store's conversion rate with proven product page tactics, checkout fixes, cart recovery emails, and real A/B test results from top e-commerce brands.
Starting an E-Commerce Business: From Product Selection to First Sale
A step-by-step guide to launching an online store: product research, platform selection, supplier sourcing, and landing your first customer.