Explore 5 articles about sales
Companies with lead scoring see 40% higher conversion rates. Learn how to build scoring models that identify your hottest leads, align sales and marketing, and increase revenue per lead. Includes frameworks, tools, and real examples from HubSpot, Marketo, and Pardot users.
Every week your deal sits in pipeline is a week you're not collecting revenue. Salesforce cut their sales cycle from 90 to 45 days. Drift went from 60 days to instant. Learn the exact tactics that compress decision timelines and accelerate revenue.
Learn how high-growth companies like HubSpot and Salesforce built sales enablement programs that reduced deal cycles by 40% and increased win rates by 25%. Includes frameworks, templates, and real ROI data.
Marketing screams 'These leads are gold!' Sales replies 'They never answer the phone.' Sound familiar? Companies with aligned SQL definitions convert 30% more leads. Here's the exact framework to end the finger-pointing and start closing deals.
Feature-based sellers compete on price. Value-based sellers command premium pricing. Salesforce and ServiceNow use value selling to justify 3-5x higher prices than competitors. Here's the exact framework they use.